Creating iOS apps begins with clarity: identifying the target users, understanding the core goal of the app, and determining the scenario to address in the initial release. A solid discovery phase helps define the MVP boundaries, select an appropriate architecture, and skip features that seem impressive on paper but don't enhance actual usage.

After the foundation is in place, attention turns to UI behavior, performance, and reliability across iPhone models and iOS releases. Uniform navigation flows, diligent state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after launch on the App Store.